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To everyone who loves Manga and Anime,

Thank you for loving these products.
Thank you for having good taste in content.
Thank you for protecting the future of Manga and Anime.

Keep on stop piracy.
We are Manga-Anime Guardians.

What is the MAG. Project?

MAG(Manga-Anime Guardians) Project crosses beyond Manga publishers and Anime companies to consider the possible “brilliant future” of Manga and Anime. At the center of the project are fans all over the world who enjoy Manga and Anime culture. In other words, all of you. Because of piracy, new talent isn’t being cultivated. Through everyone enjoying content in its official form, creation is spurred and new works that stretch beyond imagination can be born. “Thank you for loving Manga and Anime.”
The MAG Project was started in order to share this feeling with everyone.

PLACE/CREATION/FUTURE
PLACE/CREATION/FUTURE

PLACE

Maintaining an environment in which official versions can be easily enjoyed.

FUTURE

To continue creating works that answer everyone’s expectations and to cultivate new talent that crosses beyond imagination.

CREATION

Spur creation through all fans loving and supporting the official versions.

Project Implementers:
Ministry of Economy, Trade and Industry / Content Overseas Distribution Association (CODA)
Consultative Organization:
Manga-Anime Anti-Piracy Committee

Aniplex, Kadokawa, Good Smile Company, Kodansha, Sunrise, Shueisha, Shogakukan, ShoPro, Studio Ghibli, Tezuka Productions, Toei Animation, TMS Entertainment, Bandai Namco Games, Pierrot, Bushiroad

Shocking Fact of Piracy

Regrettably, according to a report of Ministry of Economy, Trade and Industry (METI) of Japan, a huge number of Manga and Anime fans, over 50% of them in U.S. and 12% in Japan, are watching or reading pirated works.

The estimated cost of damage from online piracy is as much as JPY 2 trillion (approximately US$ 20 billion).
Beside, a report of Agency for Cultural Affairs of Japan indicates that in major cities of China (Beijing, Shanghai, Guangzhou, and Chongqing) the damage cost to Japanese contents is JPY 560 billion (approximately US$ 5.6 billion) per year.

In the ranking by an information distribution survey site, for example, a popular piracy site is ranked 156th in Japan and 1391th in the world, which is similar rank with major listed companies on a stock firm in Japan.
Another example of showing you the serious situation of piracy is the number of illegal downloads of a popular Manga series from the piracy site: 41,363DLs for volume 67, 39,623DLs for volume 68, and 31,924DLs for volume 69.
Piracy offending in Anime has been also serious. Pirated video of a popular feature-length Anime has over 12 million views on a well-known video hosting site, which should have brought in a lot of illicit profits to the “pirate” from advertisement space.

This is a notice of sale from a piracy site of middle standing has been on sale for some reason.

Up until a decade ago, some “pirates” used to illegally upload the latest Manga/Anime just because they wanted to get attention online. Others loved Manga and Anime so much that they translated scripts and captioned on the screen for their own satisfaction. But, it is not like that anymore; now it is all about money in most cases.

In these days, “pirates” are getting advertisement revenue, kick-bucks from cyberlockers, affiliations with E-commerce sites, or selling Apps.
They are exploiting Manga and Anime just for the sake of money.

Manga publishers and Anime companies had worked hard to deal with piracy on their own, but they were getting nowhere. They deleted illegally uploaded works one after another, but “pirates” keep re-uploading works, and setting up new piracy sites…

Now is the time when everyone gets together to overcome this difficulty.
That is the reason why the Manga-Anime Guardians Project was born. This project is designed to thank “You,” who love Manga/Anime and are willing to show respect to people who are making the wonderful world of Manga/Anime.
Act now for the “bright future of Manga-Anime !”

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